How to sell more online

When visitors to your website are undecided about buying from your online shop, it can often be caused by an impression made by your website. Follow a few (or all) of these simple tips to turn visitors in to customers and improve online shop conversions. (more…)

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6 tips for choosing the best domain name

For most of the projects we work on, a domain name is already locked in. Occassionaly however, our advice has been sought for naming a domain, either for a new website, blog or a startup brand. Below, I’ve listed 6 quick tips for helping people select the best domain name. Where possible… (more…)

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One simple tip for choosing website hosting

Over the years we’ve had the opportunity to work with many website hosting companies – good and bad. There are many factors that you need to weigh up when choosing a website hosting company – but when all other features of the provider have been considered – try our one simple tip below to finding a good website host. (more…)

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Choosing a web designer: Part One

A website can be a great tool for business, but if you go down the wrong path that is not a good match for your purpose and budget it can be an expensive and time consuming nightmare. So to help you out and to point you in the right direction, we have put together our quick guide of things you should consider before choosing a web designer. (more…)

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How to write content that boosts user engagement

Why should you try to write your website content in a way that will boost user engagement? The first reason is that if you don’t write your content well, visitors might not return to your website for a second visit. The other perhaps more important reason is that it effects the website’s bounce rate.

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Advice from online shop owners

Thinking about starting your own online shop? Have a great product idea, getting ready to sell, but just not quite sure if you should take the leap or not? Read some of the following advice offered from some existing online shop owners…

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Content Marketing – Have a plan

A content marketing strategy is the idea that you are going to write content that will drive traffic to your website. It’s one of the most powerful marketing tools you can use, but the key to having a good content marketing plan is to…

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Conversion Rate Optimization – What is it?

Conversion rate optimization can be a tricky business sometimes. It can become difficult to narrow down what’s working and what isn’t. There are so many points on the path to a conversion that need to be addressed that you really need to think carefully about your conversion optimization strategy.

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Best WordPress plugins of 2014

One of the best things about WordPress is the fantastic WordPress plugin community. If you need WordPress to do something, chances are somebody has built a plugin that can already do it. Here we list of some of the best WordPress plugins of 2014. (more…)

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Understanding Meta Tags

The Meta tags are perhaps some of the most important text on a web page, not just for search engines. Meta tags can have an enormous impact on the user experience, brand awareness and conversion. Mastering these meta tags and using best practice will dramatically improve your website.

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How to build your email list

Convincing someone to give you their email address is much easier than convincing them to buy something, since it doesn’t cost anything except a few seconds of their time to sign up.
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Writing copy for your new website

So, you’ve finally nailed down the design, production is underway, your new website is coming together just the way you planned.

And now you start thinking about the copy? Here are some of our tips to help you write better copy for the web.

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Investing in your email subscriber list

Customers coming to your website from both paid and organic searches are extremely valuable to your business. However, climbing Google’s search rankings is getting harder and harder. A lot of the tried and true methods that SEO experts have used in the past to gain higher keyword rankings are being devalued by Google.

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The basics of search engine optimization (SEO)

On the this page, we provide you with a few basics of Search Engine Optimization that can help you take your first steps on the path to increased traffic.

These are some of the basic things that we immediately look at when beginning your Search Engine Optimization campaign.

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10 tips for businesses starting out with Twitter

There’s been a lot of buzz about Twitter recently in the media, so its natural to want to know what all the fuss is about, and learn more about how Twitter might benefit you, both personally and in business.

I thought it might be a good idea, to put together a quick beginners guide to Twitter for our clients, and a list of my top 10 tips for using Twitter in business, to help you understand the basics of Twitter, and how you can use Twitter to help your business.

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Managing your personal online reputation

We recently recommended to a client that they set up a page on their website promoting themselves (and optimised for their name) so that people searching for them in Google would get this page as (hopefully) the first result and help them manage their reputation.

The client expressed some concerns about putting themselves out on the web as a personal brand, and we thought some of the issues that were brought up were worth a mention here.

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Cloud computing in the modern office

Someone recently said that cloud computing is like teenage sex – talked about more than actually done. And usually done badly. Having recently set up our office in Sydney, we decided to do more than just talk about it (cloud computing that is).

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