Sydney search engine optimisation.

Are you looking to grow your business? Search engine optimisation can help. We provide a broad range of search engine optimisation services in Sydney (we don't off-shore the work) including: initial website audits and reporting, on-site and off-site optimisation, ethical link building and long-term SEO strategies.

 

Increase Exposure.

We give your business' new or existing website greater exposure by showing up higher in search engines for more search terms.

Get New Customers.

We bring more potential qualified customers to your website, using keywords and phrases that have been thoroughly tested and analyzed .

Increase Your Revenue.

We make the most of all that new traffic and help you to grow your revenue by optimising the on-site content and work flow for the highest possible conversions.

Improve Lifetime Value.

We improve the user experience of the website for your customers, increasing the likelihood that they will return - growing the lifetime value of your customers.

 

How did you find us just now?
Chances are you searched for 'Sydney SEO Consultant' or 'Sydney Website Design'. These are some of the toughest keywords to rank for in Sydney as every SEO agency and web designer in town is fighting to rank well for these terms. It's proof that whoever ranks near the top must know a little something about this industry.

We are SEO consultants specialising in developing and executing web and SEO strategies to help improve your website's rank in search engines. Whether you're looking to drive traffic to a new website, get more visitors to your existing website, or improve the conversion rate of traffic already visiting your website, we can customise a solution to help your online business' exposure grow.

 
 

What does an SEO Consultant do?

Every business is different, so we start by taking the time to understand the unique position of your business.

 

Market Research.

The first thing we do is analyse the competition, industry and the marketplace. We then evaluate suitable keywords and phrases that will help your website rank better.

Site Analysis.

We check your existing website for any errors and audit your website to make sure you're following best practices so that it can be found by search engines.

Initial Report.

From the research and analysis we put together a report outlining the current state of your website, along with any recommendations and strategies to optimise the site.

On-site SEO.

Audit your site by changing titles, keywords, meta descriptions, headings, content etc by following the SEO guidelines set out in the initial report.

Content Strategy.

We help you to craft your message with SEO in mind along with a future content strategy to scale your SEO growth to bring more traffic to your website.

Off-site Optimisation.

Off-site Optimisation is a critical element of effective SEO. We help you to find new links and get the most out of the ones you already have.

Site Speed optimisation.

Everyone likes a fast site, including Google. So we analyse the website and server speed and fix any speed issues that may be slowing down the site.

Sitemap Creation + Submission

We create a sitemap for your site and submit it to Google. This makes it easier for the search engine bots to understand how your site data flows.

Review, Report, Repeat

Each month we review the effects of the changes and report on the ourcomes. We then implement further improvements as per the original SEO strategy.

 

We do more, but the 'what we do' question really depends on the type of client you are. For example if you're a local business (like a plumber or an accountant), or an online shop or an international tourism operation; or you have a small website or a larger one can determine the type of strategies we would recommend.

 

Find out more. Get In Touch

 

What is search engine optimisation?

So if you're new to having a website, this is a very reasonable question. Search Engine Optimisation is the process of optimizing the structure, layout, content and code of your site to maximize the visibility of your site in free Search Engine Listings (sometimes referred to as “Organic Listings”). A large percentage of web users search for products and services using search engines.

Why use an SEO Consultant?
If your site does not appear on the first page of results for important search terms, you are missing out on a slice of the pie. Sometimes only a few relatively minor changes need to be made to the structure and/or code of your site to quickly increase the amount of search engine traffic visiting your site. However is can be more complex than that as there are off-site optimisation opportunities to consider, and some websites can require a lot more work.

Can I do my own SEO?
You're not the first person to ask this, and you absolutely can. It's quite a learning curve, but if you have the time, it can be done. But what you get with an SEO consultant is years of training and experience, learning from their peers, along with having developed tried and tested strategies that can save you a lot of time (and potentially save you from making serious mistakes).

 
 

How do SEO consultants work?

 

The Long Game.

While you can pay to be listed on search results pages (known as SEM/PPC/Google Ads), this can become expensive. Search engine optimisation is the long game where we can tackle the easiest problems first, and then combine on-page and technical optimisation with longer term strategies to improve your natural organic listings.

The SEO Strategy.

It takes experience, skill and hard work to develop the right SEO strategy and no consultant will reveal their exact strategy without some research first. Each client and each industry are different so the SEO consultant would first need to review your website and your comptetitors to define a unique strategy suitable for your website.

Ranking For A Certain Keyword.

The idea is not necessarily to rank for a certain keyword. The goal is for us to do the research and find the best possible keywords for your website that will bring in the most traffic that converts. All inbound traffic is analysed to see what works. There's no point focusing limited resources and energy on keywords that lead to nothing.

Client Enagagement.

The consultant will work best if they have an intimate understanding of how your business works. They will proatively be giving suggestions as the weeks and months progress. You might be expected to make structural and content changes within the website, adjust your linking strategies, or supply new content for new pages.

A Team Effort.

Your consultant will provide technical SEO advice and then work with the website designer and developer to implement on-site fixes, content improvements, speed and server improvements (Google likes fast websites), local SEO optimisations and focus on other targeted areas that matter most to your unique business.

Regular Updates/Reports.

Part of the client engagement is for the consultant to provide updates and reports regularly to the client. The inital report outlines where the website sits at the start of the process. New reports will generally show incremental changes over time that help shape the SEO strategy going forward.

 

The best part of this job is presenting a solid SEO strategy to a client and seeing them have that "ah-ha!" moment, and saying "I get it, let's go!"

 
 

How to enagage an SEO consultant.

These may seem obvious to some, but the amount of times we've had clients come to us having had negative experiences with backward SEO sharks - it's worth a mention.

 

Don't Respond To SEO Spammers.

You shouldn't trust (or engage) an SEO Consultant/Agency that emails you out of the blue. Most of these so called SEO Experts that send you an email offering to fix your SEO are just mass spammers that have picked up your email address from somewhere. For them its a numbers game - spam as many people as possible in the hope they pick up a client. Then they do the bare minimum until the client realizes they've been duped.

Don't Believe The "Guarantee".

A dodgy (or desperate) SEO expert might try to "Guarantee" you a number one spot on Google. Put simply - avoid them, they’re just lying to you. No honest SEO professional would suggest this. A good SEO strategy is far more complex and nuanced than this. Understanding the competition, what converts, and other oportunities can often be just as valuable as ranking number one. Number one is good - it just can't be guaranteed.

No Such Thing As Instant Results.

A good SEO strategy takes time. Search engine optimisation requires on-site improvements and off-site strategies that incrementally improve your website's exposure organically over time. You should typically allow at least 6-12 months to implememt this strategy - once you see positive results you will likely want to do more! An SEO strategy should be natural, rushing this may get you penalized by Google.

More Than Just On-site SEO.

If an SEO expert says that all your on-site SEO needs is to change the page titles and meta tags, and that all your buttons should be green (an old Conversion optimisation trope), then that SEO guru either doesn't know what they're doing or they're only going to do the bare minimum. Either way, they should be avoided. Page titles and meta tags are an important part of any SEO strategy, but thats just the start.

 

By doing your own research you can find an SEO consultant that is the right fit for your business. We can show you examples of our work, our experiences, and we can explain the benefits that we've given to our clients (and you can search those clients to see the results first hand!). Get in touch to boost your website in organic search results.

 
 

Website speed affects SEO.

If you've made it this far down the page - well done! One strong free piece of advice is that you should consider the speed of your website.

Apart from it just being a nice user experience to visit a fast loading website, Google cares about the speed of your website - its part of their algorythm. All other SEO matters being equal between you and your competitors, if your website loads faster, you should rank higher in the organic search results (again, all other things being equal).

We can help you to improve your page load times. As part of our server tuning and speed optimisation service, we can run a test and it may be possible to make some key changes to the underlying code structure and make some real improvements to your load times. We also recommend using our managed website hosting - its a fast service located in the Sydney data centre (which makes it great for local businesses, needing a fast website to reach local customers).

 

"Jimmyweb did a great job designing and building our website. They made it seem easy, guiding us through the process, from concept to completion. I would definitely recommend them to anyone looking to build an online shop"

− Rui Zhou, Love Handbags

"We just want to thank you for all your work and persistance and for doing such an amazing job. You guys are absolutely brilliant to work with! Thank you so much."

− Michelle + Derek, On Snow

"The Jimmyweb guys are generous with their time and their ideas, they are clearly very passionate about what they do and I would definitely recommend them"

− Colette Guanta, Tessuti Fabrics